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Sony LIV - Shark Tank India Season 2

Shark Tank India Season 2 soared to success as we transformed the entrepreneurship game with 'India Samjhega Business Ki Sahi Value,' boosting viewership through nostalgia, impactful segments and direct interactions. With social media, influencers and major publications, we engaged OTT-savvy audiences and budding entrepreneurs across three phases. The result? A jaw-dropping 6X viewership growth, breaking all records!