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Sony LIV - Shark Tank India Season 1

The digital campaign marking Shark Tank's debut in India didn't just introduce the show to the nation, it rapidly propelled it to the forefront of popular culture in a matter of months. It went beyond the simple act of familiarizing the expansive Indian middle class with the entrepreneurial sphere. This campaign dominated the domain of social conversations in the country and entrepreneurship became a dinner table conversation among Indian middle-class households. It was a ground-breaking moment in India's entertainment scene that saw entrepreneurs rise to the status of household-name celebrities, signifying a huge milestone in the nation's cultural landscape.