Swiggy Dineout GPT

To announce the Great Indian Restaurant Festival’s (GIRF) return on the Swiggy app, boost GIRF deals and make an unforgettable buzz, we led a campaign by combining influencer magic, quirky creativity and strategic thinking to make this campaign a viral sensation. As a result, Swiggy Dineout could pull off a masterful illusion, convincing 45 million+ users that they were launching 'DineoutGPT'. We launched the Dineout GPT, a system designed to help users address the common question of "Where should we dine out?". During the Great Indian Restaurant Festival, the campaign made waves, it revived the popular 'Bill Waapsi' contest and capitalized on trending moments.