Sin Denim set out to create something extraordinary that would seize the hearts and minds of the audience and set the entire town buzzing with excitement! With the charismatic Hardik Pandya leading the charge for Sin Denim, we conceptualised a fan anthem that was destined to leave an indelible digital mark. The fan anthem video 'Jeene De, captured the enthusiasm of Hardik's fans from every corner of India. It also featured a captivating wall poster of Hardik Pandya, made by his devoted fans. In no time, this anthem got all the attention of not just Hardik's die-hard fans but across the vast expanse of social media.