CAPITAL Z

Indian Gen Z have emerged as the dominant players in influence and decision making but brands have limited representation and understanding of the cohort. Therefore, we bring to you, India’s first Gen Z focused knowledge reserve that brings the voice of the Generation at the forefront of conversations.

Coupled with effective brand building, content creation and digital marketing, our research is all set to build brands that thrive in the new landscape of dynamic consumers.

Why should you choose us?

• One stop ideation and execution of digital strategies rooted in firsthand Indian Gen Z insights
• Capabilities for custom, action research and consumer-based solutions for real brand challenges
• Tremendously passionate team of researchers and strategists