Unaware of last week’s digital media updates? Fret not. We’ve got your back!
1. Google Launches Programmatic Audio Ads In DoubleClick Bid Manager
Google is plugging into streaming music services like Spotify and Pandora to deliver audio ads.
• The potential of programmatic audio has caught the interest of advertising’s behemoth.
• Google said Wednesday it had launched the ability to buy programmatic audio ads through its demand-side platform (DSP) DoubleClick Bid Manager.
• Programmatic audio is still a new market, but it’s growing quickly.
2. This Amazon delivery has been 65 million years in the making!
• The huge box on the back of a flatbed truck is made to look like it might be carrying a T. Rex.
• Further promotion kicks in for anyone who pays close attention to the shipping label. An Amazon SmileCode takes users of Amazon’s mobile app to deals on all of the “Jurassic” movies for sale on the site.
• Users can ask Alexa what’s in the box, which would trigger premium Jurassic World: Fallen Kingdom content.
3. You Can Now Add Polls To Your Facebook Stories
The polls stickers on Instagram Stories have proven to be so popular that you can now add similar ones to your Facebook Stories.
• The truth is that users have always been very keen to receive feedback from their peers. And polls are a great way to do that.
• Starting today, you can now add polls stickers to your Facebook Stories. They are almost identical to their Instagram counterpart, just bluer, for obvious branding reasons.
4. Snap Inc. Launches Yellow, An Accelerator Program For Mobile Media Creators & Startups
Snap is looking for storytellers and creative geniuses for an inaugural three-month program that begins in September 2018.
• Snap Inc. will choose teams to join the program and provide the tools necessary to grow their business “from the ground up”.
• Participants will receive $150k for equity along with mentorship from industry veterans and a creative office space in Venice, California.
• As expected the final incentive will be an opportunity for distribution on Snapchat itself.
5. ESPN Brazil turns their sportcasters into Emojis in a collab with Samsung!
And the crowd goes wiiiiiild!
• Samsung tied up with ESPN Brazil to turn their sportscaster into emojis to promote the My Emoji feature in the Galaxy S9 and S9+.
• This is a running collaboration scheduled to be employed in random slots till June for special editions of shows.
• This stunt garnered more interactions and impressions than the NBA playoffs and the FIFA buzz!
6. This New Snapchat Lens Reacts To Your Voice
If you thought Snapchat could listen to you, then you were probably right, as proven by this new Lens that reacts to your voice.
• Snapchat has launched its first ever voice activated Lens.
• Snapchat has worked a lot on improving its collection of Lenses lately, introducing more AR and some very entertaining games.
• Snap’s latest Lens is one that gets the Internet talking, literally. It not only reacts to what it sees through your phone’s camera but also to what it hears!
7. Facebook Asks You To Review Important Information About Your Privacy Again
Facebook updated its data policy, and it’s doing everything in its power to make sure nobody gets away with not seeing it and not reviewing it.
• It needs to prove beyond a doubt that it cares deeply about the data and the privacy of its users – and is doing everything it can to make sure it’s not used without their consent.
• FB explained that people will also “see a summary of the choices they’ve already made” but won’t be seeing information about those they have disabled or decided not to enable.
8. Google Trends gets updated with new features and design elements
Google trend’s new update provides a simpler navigation and the purpose of this new design is to help journalists build stories around the data.
Some of the new changes are:
• The trending searches section now shows what is trending in search right now, both daily and minute-by-minute.
• A new section to find stories curated by the News Lab team.
• A new way to access Year in Search data going back to year history and new infographic types.
9. ‘Jurassic World Alive’ App Adds Augmented Reality For Movie Promo
The dinosaurs of Jurassic Park are being recreated through AR for the upcoming movie ‘Jurassic World: Fallen Kingdom’.
• The AR feature in the app creates images of dinosaurs like Pokemon Go’ created characters.
• This app uses Google Maps location-based technology to find dinosaurs.
• Players earn in-game currency and battery life for a drone, which can be used to track the creatures.
10. Google Launches Neighbourly, A New Hyperlocal Social App
Google is taking another shot at social apps with the beta release of Neighbourly, a new hyperlocal-focused social network. Will it succeed?
• The app is a hyperlocal-focused social network designed to crowdsource answers to your questions from people in your community.
• Google sees Neighbourly as the ultimate crowdsourced city guide where residents can ask questions – by typing or using their voice – and get answers and recommendations from their peers.
• The app is being released as a beta (Android only) and exclusively in Mumbai India, for the time being.
Farewell, friends. See you next week!